Sometimes companies are afraid of channel diversification or underestimate the potential of a brand on a different channel, because they don’t really know the dynamics. Approaching a new Channel is easier than you think!
SBD suggests a complete service, strategic and operative, to bring one or more brand on new sales channels or to improve the results on the ones already developed, thanks to the knowledge of the market and the commercial contacts developed through the years.
Analysis of the market in the target channel and evaluation of development opportunities. Defining of distribution objective (clients’ and/or geographical areas’ objective).
Direct activity of sales manager, with the definition of the commercial policy and management of big clients. Construction and management of the sales force, structured on the basis of business objectives.
Preparation of a business plan based on business objectives, competitive environment and products and lines in distribution.
Mass market, pharmacy, drugstore, perfumery.
Sometimes companies are afraid of channel diversification or underestimate the potential of a brand on a different channel, because they don’t really know the dynamics. Approaching a new Channel is easier than you think!